Privacy Policy

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Last updated: 25 November 2025

Elizabeth Grace Family Funeral Directors is a trading name of ALAMAi Ltd, a company registered in England and Wales. Company number 16596597. We are committed to protecting your privacy and handling your personal data with care, dignity, and transparency. This policy explains how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Elizabeth Grace Family Funeral Directors  (ALAMAi Ltd) is an independent funeral service based in Lewisham. For data protection purposes, ALAMAi Ltd is the “data controller.”

2. What personal data we collect

We may collect and process the following types of personal data:

• Your name, contact details, and communication preferences

• Information about the deceased and their wishes

• Payment details and billing information

• Correspondence, feedback, and testimonials you share with us

• Website usage data (such as cookies, IP address, and browser type)

3. How we use your data

We use your personal data to:

• Provide funeral planning, celebrancy, and related services

• Communicate with you about arrangements and support

• Process payments and issue invoices

• Improve our services and website experience

• Comply with legal and regulatory obligations

We will never sell your data or use it for unrelated marketing.

4. Legal basis for processing

We process your data under one or more of the following lawful bases:

• Your consent

• Performance of a contract

• Legal obligation

• Legitimate interest (such as improving our services or responding to enquiries)

5. Sharing your data

We may share your data with:

• Trusted suppliers, venues, and professionals involved in funeral arrangements

• Professional advisors (such as accountants or legal counsel)

• Regulatory authorities if required by law

All third parties are bound by confidentiality and data protection obligations.

6. How we store your data

Your data is stored securely using encrypted systems and access controls. We retain personal data only as long as necessary for the purposes outlined above, or as required by law.

7. Your rights

You have the right to:

• Access your personal data

• Correct inaccuracies

• Request deletion

• Object to processing

• Withdraw consent (where applicable)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us .at hello@gracefamilyfunerals.london

8. Cookies

Our website uses cookies to enhance your experience and help us understand how visitors use our site. You can manage your cookie preferences via your browser settings. 

9. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised date.

Contact us

If you have any questions about this policy or how we handle your data, please email us at hello@gracefamilyfunerals.london.